Fields to Fork • Branding & UX/UI
Fields to Fork was a concept created at Boston's Startup Weekend July, 2013. It connects restaurants with the farmers who supply fresh local produce, giving farmers greater exposure and connecting them to potential clients while making it easier for chefs to find the ingredients they want, all grown locally. The entire project was conceptualized and executed in a 54-hour time period. Market research was conducted at farmers markets, mockups were created, and all coding was done in a caffeine-filled frenzy.